In late 2022 and early 2023, the global enterprise software sector aligned around a single branding metaphor: the AI Co-Pilot. Every major legacy technology vendor rushed to embed an intelligent assistant into their existing user interfaces. Enterprise software buyers were introduced to copilots for software development, copilots for CRM data entry, copilots for corporate document […]
The defining narrative of enterprise software over the past two decades was the triumph of horizontal platforms. Software giants scaled to multi-billion-dollar valuations by building general-purpose tools that served virtually every industry. Whether you operated a commercial HVAC fleet, an investment bank, a clinical oncology lab, or a digital marketing agency, you were expected to […]