SET India (@SETIndia) YouTube Channel


  • Entertainment

SET India is a popular YouTube channel that is owned and operated by Sony Pictures Networks India. The channel features a wide range of content including TV shows, web series, and short films. With over 156 million subscribers and 85 billion views, SET India is one of the most-watched channels on YouTube. In this article, we will take a closer look at what SET India has to offer.

History and Background:

SET India was launched on September 20, 2006, and is a part of the Sony Entertainment Television network. The channel was initially created to broadcast Indian TV shows to audiences outside of India. However, with the rise of digital media, SET India has become a popular platform for audiences worldwide to access Indian content online.

Content and Programming:

SET India features a diverse range of content catering to a wide audience base. The channel is particularly popular for its Indian TV shows, which are broadcasted on Sony Entertainment Television and made available on the YouTube channel shortly after the initial airing. Popular TV shows on SET India include Taarak Mehta Ka Ooltah Chashmah, Crime Patrol, and The Kapil Sharma Show.

In addition to TV shows, SET India also features web series and short films. These include original content produced by the channel as well as collaborations with other content creators. The web series on SET India cover a variety of genres including drama, comedy, and suspense. Some popular web series on the channel include Scam 1992: The Harshad Mehta Story, College Romance, and Gullak.

SET India's short films are also well received by audiences. These films are usually between 10 to 15 minutes in length and cover a variety of topics such as relationships, social issues, and entertainment. The channel's short film collection includes titles such as Chhuri, Kahanibaaz, and Chalo Kuch Aur Khelte Hai.

Social Media Presence:

Apart from YouTube, SET India has a strong presence on various social media platforms. The channel is active on Instagram, Twitter, and Facebook, where it shares behind-the-scenes footage, promo videos, and updates about its shows and web series. The channel also has a dedicated app for audiences to access content on the go.


SET India is a popular YouTube channel that has managed to capture the attention of audiences worldwide with its diverse range of content. From Indian TV shows to web series and short films, the channel offers something for everyone. With over 100 million subscribers and counting, SET India is a testament to the growing popularity of Indian content on digital media platforms.

In addition to producing original content, SET India has collaborated with other content creators to bring unique and engaging content to its audience. Some notable collaborations include the web series Tripling in partnership with The Viral Fever, and the short film Kriti, directed by Shirish Kunder and featuring actors Manoj Bajpayee and Neha Sharma.

Variety of Genres:
SET India offers a wide variety of content in various genres such as comedy, drama, suspense, and romance. This diversity of content ensures that audiences of all ages and preferences can find something to watch and enjoy.

Global Audience:
While SET India primarily caters to Indian audiences, the channel has a significant global following. The availability of subtitles in various languages has made it easier for non-Hindi speakers to enjoy the content.

Live Streaming:
SET India also offers live streaming of certain events such as award shows, cricket matches, and concerts. This has helped the channel to engage with audiences in real-time and create a sense of community among its viewers.

Innovative Marketing:
SET India has been innovative with its marketing strategies, often using social media platforms to create buzz and promote its content. For example, the channel created a web series called Social Media Star in which contestants competed to become the next big social media influencer. The show was promoted heavily on social media platforms, creating a lot of excitement among viewers.

In conclusion, SET India is a well-established and highly popular YouTube channel that offers a wide variety of content in different genres. The channel's commitment to producing original and engaging content, collaborating with other content creators, and engaging with its audience has helped it to become one of the most-watched channels on YouTube.


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